SPIN DOCTOR


De acuerdo con wikipedia, la definición de un SPIN DOCTOR:


In public relations, spin is a usually pejorative term signifying a heavily biased portrayal in one's own favor of an event or situation; it is a euphemism for propaganda. While traditional public relations may also rely on creative presentation of the facts, "spin" often, though not always, implies disingenuous, deceptive and/or highly manipulative tactics. Politicians are often accused of spin by their political opponents.
Because of the frequent association between "spin" and press conferences (especially government press conferences), the room in which these take place is sometimes described as a spin room. A group of people who develop spin may be referred to as "spin doctors" who engage in "spin doctoring" for the person or group that hired them.



En pocas palabras, es aquél asesor de comunicación estratégica que le da la vuelta a una situación desfavorable por una a favor.


Parece ser que esto es lo que ha empleado el ministro de salud al declarar que él está: "orgulloso de ser el guachiman de la salud del pueblo"



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